We are going to discuss how digital transformation has revolutionized the automotive industry in recent years. There is an estimation of the experts, that by 2020 technology advancements will increase automotive industry investments to around $80 billion. The trends that are currently moderating automotive industry are the research, the purchase and the work on an operation of the car.
Autonomous driving is believed to be one of the potential upcoming tech trends. Such a hot technology trend is discussed by the world most influential people. Elon Musk says “The autonomous vehicle (AV) is just going to become normal. Like an elevator. They used to have elevator operators, and then we developed some simple circuitry to have elevators just come to the floor that you’re at, you just press the button. Nobody needs to operate the elevator. The car is just going to be like that.” [Forbes.com]
The TOP World manufacturers support this point of view: BMW has structured the process of getting rid of humans near steering wheels. They propose a system of 5 steps. The first step is about driver assistance systems which are supposed to support the driver without being in charge of the road situation. The next level is partly automated driving. They mean the system can drive, but the driver is still responsible. Highly automated driving would be the next level – there will be periods of time when a driver do not control the situation at all but is present on the driver seat. Fully automated driving undertakes the car self-driving mostly. The final step is Full automation – the vehicle is on the road without a human presence on the driver seat – passengers only.
IT solutions provide Automotive manufacturers with the opportunity to develop such highly-innovative systems.
The engaging instrument used to increase safety is Augmented reality. The innovative automotive solution was developed in order to give the drivers the opportunity to look through clusters of cars in traffic jams and see the situation ahead of a huge truck. The use of AR intends to make driving safer and decrease the number of car crushes and accidents.
It is a common fact that in the modern world people choose any purchases on the internet and the challenge for sellers is to find a way to use this fact for their benefit. We see a great opportunity for IT to help them in this sophisticated task and develop high-tech supplementary applications, web-decisions to simplify the choice of a buyer and prompt the purchase.
Audi has created a specific virtual showroom for the potential buyers of their production. The special room helps the people feel like in their future care, while this car is still on development stage. The huge screens and Augmented reality tell all the buying information and prepare potential customers to buying a new model. Furthermore, a person even can fell the smell of the car, open the doors and seat inside. It seems a fascinating option to attract attention to new models of cars and boost purchases.
The research has shown that the automotive industry is the most data-driven industry in the world. The technology makes it possible to collect data about traffic, routes, length of a ride and etc. Many applications and web-resources have been developed to simplify driving and contribute to better road situations.
This is why all the collected data needs to be protected. There were many cases with cyber attacks on the databases of car manufactures which resulted in personal information leak. So this direction in the automotive niche deserves attention and is in priority to be researched and worked on.
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