When mentioning the sharing economy, it is first of all recalled about its two main whales: the Airbnb service of short-term renting of housing and quasi-taksi Uber. The stories of their take off are really amazing, but today, sharing offers have much more opportunities.
A broad response to the idea of sharing was in the luxury segment. There is an Australian project for the exchange of yachts – SmartBoating, or, for example, private aircraft – JetSmarter. The latter is organized by an American of Russian origin Sergei Petrossov, who drew attention to the fact that 40% of the flights of private planes are made empty.
On the opposite side of consumption – the Chinese startup Sharing E Umbrella, which allows you to take umbrellas in per-minute rent. There are also services where you can lend a drill to a neighbor, rent tourist equipment, seasonal things, etc., like Rentoid or SnapGoods as an example.
Every year more and more people around the world are ready to use goods and services without buying them forever, and giving money only for the opportunity to use them at the right time. Gradually, the mentality changes: ownership of a car or a country house is no longer an obligatory attribute of success – all this can be rented if necessary.
Often, it is more convenient to carry out a carsharing than personal or public transport. In the United States, for example, carsharing (or roadsharing) is facilitated by the presence of lanes for the movement of cars with two or more people inside. These bands are usually less loaded. Therefore, in the US there are sites, radio stations, mobile applications that allow you to find fellow travelers so that you can use such bands.
This new economic reality creates new opportunities for us as workers. According to a study by McKinsey & Company, due to various platforms offering goods and services for exchange, in the future, 540 million people will be able to start earning remotely through online platforms; about 230 million people will shorten their time to find a new job; another 200 million people will be able to use the Internet platform as an additional earnings; more than 60 million people will be able to find a job that best suits their qualifications, and about 50 million people will be able to switch from informal to formal employment through online platforms.
Many watched the film where the heroines Cameron Diaz and Kate Winslet exchanged houses for the holidays. Now this idea has not gone away – it has revived in the format of convenient sites and services: HomeExchange, Home for Exchange, Homelink.
There you will find those who are ready to stay at your place, and you in return will be in their house by the sea, in the center of the European capital, in the English province or wherever you want. Many rent these apartments and then post them on such websites, so to be an owner is not necessary.
Couchsurfing is more like English host families: for couchsurfers the main thing is communication and cultural exchange, and guests are accepted at home free of charge. The idea of this and similar services is mutual assistance: today you will spend the night in Barcelona staying at the apartment with its owner, tomorrow tourists from Italy will come to your place in Kiev. Although you can only be a guest, and not invite anyone there.
The hospitality industry in the format of the sharing economy sometimes takes on bizarre forms: the Campinmygarden service, for example, allows you to find people on whose garden plot you can put up your tent for a fee.
For a long time there was such a practice: a large company rented a large business center, and then the company rented a smaller floor for a smaller company. And individual entrepreneurs and freelancers, who could not independently rent a large room, turned to friends who have an office, asking them to rent a table or study from them.
Everything has changed with the appearance of official joint working spaces – coworking. And now the situation turned upside down. In principle, coworkers were built with the expectation that freelancers would shoot the workplace for a day or for a long time. But small companies, consisting of 5-10 people, saw this as an opportunity to save money on the office and its entire infrastructure, and move to coworkings for permanent residence.
By 2035, the volume of transactions in the main areas of the economy – financial, housing, transport – will amount to 570 billion euros, predicts PricewaterhouseCoopers. A new economy is born.
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