Today we will look at the mistakes often made by entrepreneurs who want to open their online store and how to do it in order to increase their chances of success.
You need to create an online store if you are confident that you will be able to sell your products or there is already a stable demand for your products, for example, you have one or more outlets through which you are already selling.
Suppose that you have created a website and filled it with goods, but sales alone will not bring you, the site and your products need to be advertised. According to my observations, there are very good chances for success of online stores, which already had sales before its creation and became the next stage in the development of sales. These can be offline sales, or online sales (through landing or through social networks, blog, YouTube).
If people start the online store directly from the creation of the site, then their average survival rate is not more than 30%. I suppose that this is because people who already have sales understand their customers better, and they do not need to start from scratch, and they already have sales and probably they are just more assertive.
The online store solves your following tasks:
The online store on a template or on a designer almost excludes its promotion by SEO. Almost all templates are made from the point of view of SEO optimization very badly, site optimization made on the designer is impossible, and site optimization on the template can be done, but it is very difficult.
An online store on a ready-made template can be done if its appearance and functionality completely suits you and you are not going to change it. You can not add your loyalty program to this kind of site if it is not provided by the designer. Also, you refuse to attract target customers through SEO.
But you can attract target customers through other sources of advertising (for example, through social networks, contextual advertising). On a template site it will be very difficult for you to work on increasing the CTR, you will not have any tools for this, you can only use what the template or designer gives you.
All successful and large stores are individually developed websites. Such online stores are more difficult, longer and more expensive to create, but that’s the end of their minuses.
Individual site you can customize and develop in such a way that it would fit your product, your customers and under your business model. On this site, your opportunities are not limited, you can make a special way to find a product or personalize promotional offers (for example, men show ads for men’s goods, and girls for women), you can fully work on improving the site’s CTR.
Creating such a site requires some experience and skill. If you are new to Internet commerce, then it will be very difficult for you to develop such a site qualitatively and take advantage of it fully.
The online shop will be successful only if they are constantly engaged in, expand the number of products, try new ways of advertising and invest in those that give the most returns, improve customer service, work on the development of the client base, etc. Whether your online store will be successful depends on you, on your personal qualities, on your perseverance, readiness to understand new information and willingness to work hard for a long period is the main key to opening a successful online store.
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