New trends in the automotive industry in 2019. What solutions do your clients need?

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  • How much does car industry worth?
  • What are some new trends in the automotive industry?
  • What are the opportunities in the mobility industry?
  • What is in the automotive retail industry?

 

There are more and more cutting-edge techs coming to cars today. With autonomous cars, electric cars, and the latest infotainment systems the convergence has never been bigger. There’s a lot going on right now in the industry. We’re trying to sort out which trends are worth to adopt in 2019 and which ones are too futuristic and expensive to invest in.

How much does car industry worth?

The revenues of the top 3 automotive manufacturers reached $710 billion in 2017. The global car market is projected to break 100 million units in sales by 2020. How much of it will be accounted for autonomous vehicles and electric cars is still unknown. But some analysts already project the sector to account 30% in sales.   Morgan-Stanley analysts say Google’s Waymo can be worth $70 billion. That makes it worth more than any other American car company. Waymo is Alphabet’s self-driving car unit and analysts say it is the most likely candidate to be spun off into a separate company because it will generate unbeatable revenue.  

What are some new trends in the automotive industry?

Driver tracking systems

There’s a lot of interest in new interactive technologies. The latest tech presented by eyeSight proved that interest.   How would consumer interact with their cars? Today it’s not just you looking at the displays in the car. The car is actually looking at you. And by applying such tech you could actually deliver some of the semi-autonomous technologies with relatively minimum investments.   Driver tracking promises to make driving whole lot safer and make sure you’re actually paying attention to the right things on road. We’ve already seen this tech in the Super Cruise system in the Cadillac CT6.  

New interaction technologies

There are actually additional functions driver tracking systems can provide. By looking at the driver he can actually control things in the car. That brings us to another thing – augmented reality. This is an opportunity whereby using gestures or even using your entire windshield to overlay the information drivers will be empowered with new interaction capabilities.  

  • Gesture control.
  • Light control.
  • Voice control.
  • Automatic pedestrian warnings and breaking.
  • GPS-system projection on the windshield.

Infotainment systems

  With the rise of automotive vehicles, the will be plenty of time to enjoy the ride and do things on the go. We’ve already seen the proliferation of smart sensor displays in a car that replace hard buttons.   Mercedes-Benz, as usual, put its bet on the proprietary system, which required a huge investment in software development, but less expensive brands are very likely to enjoy existing advancements of Apple CarPlay and Android Auto operating systems.   For instance, Volvo has already adopted full infotainment system from Android Auto, putting it to the front-line of its value offer.  

What is in the automotive retail industry?

The retail sector is projected to be eclipsed by car sharing almost by half. Which means the division of the industry into two sectors: the private vehicle market and shared vehicle market.   In the US just over 1% of personal vehicle mileage is currently covered through sharing concepts. In 2021 that could be more than 5% and in 2030 as much as 33.5%.   The shared vehicle market is mostly a concept right now, but with the rising demand, it will result in the spawn of new tech companies that would operate shared parks. Of course, it will require exquisite software algorithms to track share vehicle parks, rate users and support an autonomous movement of all cars.

What are the opportunities in the mobility industry?

PwC estimates that 40% of the mileage driven in Europe could be covered by autonomous vehicles in 2030. Which means that more mileage will be covered. As a result, autonomous vehicles will be used far more intensively and will, therefore, be replaced sooner.   Due to this fact, manufacturers will shorten the life-cycles of models by speeding up production and R&D departures. It also means that most innovations in new car models will be in software and infotainment rather than machinery.   This speed up transfers into the rising demand for software development masters. It is expected that the automobile sector will supply up to 33% of its need from outsourcing teams. What are the software development services we’re talking about:  

  • Apple CarPlay integration.
  • App development for Apple CarPlay.
  • Integration with Android Auto.
  • App development for Android Auto.
  • Development of proprietary infotainment systems.
  • Integration with new sensors and eye-tracking equipment.
  • Middleware development for communication with cars’ hardware systems.

  Looks quite a lot of work for internal teams, so don’t hesitate to contact us if you need a professional team to back you up.  

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